PPC management is a delicate balance of strategy that is easy to get wrong.Pay-per-click (PPC) marketing is a common tactic for online business these days, but common doesn’t mean simple. Slapping ads together, tossing them online, and calling it a day won’t be enough to make it worth the expense.
Month: January 2017
Mobile Business: Comparing Mobile Sites and Native Apps
Mobile sites are simple. Mobile apps are trendy. How can you get the most out of your mobile marketing?It’s hard to overstate the importance of a mobile presence in 2017.Businesses are constantly searching for new ways to optimize mobile experiences for their users, given how quickly mobile use is overtaking traditional browsing. A few years […]
Social Growth: Facebook Updates and the Rise of Data
Recent updates from Facebook are reinforcing the value of social media for marketers.Social media is evolving every day.Similar to how Google sets the pace for updates to the world of digital search, Facebook has established itself as the frontrunner for social media growth. And true to form, Facebook recently announced that it would soon be […]
