In marketing, success might not depend as much on what you know as much as who you know.Let’s take a second and consider how the purchasing process works these days.Trust, of course, is one of the most important parts of the purchasing cycle. And with the never-ending information stream of the Internet at our disposal, […]
Marketing is competitive and causes many businesses to lose sight of what’s important.A common term bandied about in the inbound marketing world is thought-leadership: Visionaries who develop forward-thinking ideas and innovate with their strategies.
Not every social media campaign has what it takes to deliver results.It’s tough to prove the ROI of social media campaigns. We live in a world that’s overly obsessed with likes and shares; and while there’s nothing wrong with building social media momentum, these metric-focused campaigns don’t always produce the ROI that marketers hope to […]
Align your marketing with consumer interests and ideals for maximum impact.Making the most of the holidays as a marketer is all about presenting your A-game, and that means planning ahead. It’s no secret that shopping is a cornerstone of the holiday season. End-of-the-year festivities are often paired with slashed prices and selfless giving opportunities—Cyber Monday […]