Forget the top of your marketing funnel—Your customers at the bottom need you.Okay, okay. Don’t completely forget the top of your marketing funnel.Nobody will argue that while top-of-the-funnel goals like getting more traffic or acquiring more leads are important, getting a foot in the door with new customers is only the tip of the marketing […]
Month: November 2016
Apples and Oranges: How to Understand and Implement A/B Testing
A/B test until your content is perfect, and then test some more for best results.Marketing is inherently an adaptation of give and take communication. Marketers present consumers with campaigns and content in hopes of strong conversions, and every new marketing campaign is an opportunity to re-focus your efforts for greater returns.
The Story of Us: Leveraging the Power of Instagram Stories
Instagram’s latest offering speaks to our human need to connect with one another—brand or not. Several months ago, Instagram released a Stories feature that changed the way users could post on the platform. Here’s how it works: Rather than the usual Instagram formula (post a photo, apply a filter, and call it a day), Stories […]
Old School, New Curriculum: Smart Marketers Make the Most of Email Marketing
Dust off your email marketing campaigns to attract modern consumers.It’s easy to forget that early email marketing campaigns evolved into more modern digital marketing tactics. Email may seem old school, but smart marketers continue to take traditional tactics and use modern strategies to maximize conversions. If you don’t make the most of your email marketing […]
Love ‘em or Leave ‘em: A Case for (and Against) Infographics
Are infographics a marketer’s dream? Or an overblown novelty?It’s nearly impossible to navigate the net these days without running across an infographic of some kind.Most of you reading this don’t need an introduction to infographics. They’re pervasive throughout every industry in the online world and are a particular friend to inbound marketers. Data compiled by […]
Why Nonprofit Organizations Need to Use Inbound Marketing
Inbound marketing can be a nonprofit organization’s secret weapon for growth.Attention nonprofit organizations: The time for inbound marketing is now.As nonprofit marketers know, two components separate successful nonprofit organizations from the ones that fall by the wayside:
