Think of your competitors as teachers, and your marketing will go far.Marketers these days need any edge they can get.With how fast inbound marketing is evolving, it stands to reason that different businesses will find success with different strategies. There’s no perfect solution that will fit everyone. As such, different businesses will inevitably travel down […]
Month: October 2016
Pumpkin Spice SEO: Is Seasonal Search Engine Optimization Worth Your Time?
Seasonal SEO investment should be subjective and complement brand strategy.Search engine optimization is a long game for marketers. Strong domain authority and prime search engine results page (SERP) real estate is your long-term payoff for months (and often years) of invested optimization tactics. Big picture SEO should always be your goal, but that doesn’t stop […]
Visual Hierarchy: Site Organization for Marketing Success
As marketers, it’s our job to present information in clear, concise ways.Websites are just as much about visual communication as written communication.You’ve likely heard about visual hierarchy before, as it’s a necessary element of effective web design. Although your site layout it might seem like a concern reserved for your design team, your site’s structure […]
Fire Prevention: Create a Crisis Management Marketing Plan before Disaster Strikes
Plan for the worst with a comprehensive crisis management strategy.Disaster is bound to strike, and smart marketers are ready when it does. Preparation for brand backlash is a marketing must, so it’s important to create a crisis management plan that’ll mitigate damage and maximize goodwill. Crisis management strategy needs to be implemented quickly, planned for […]
Social Scrutiny: Re-Imagining Your Social Media Marketing Strategies
New features mean new opportunities when it comes to social media marketing.Facebook and its social media competitors continue to modernize their platforms in order to introduce new ways consumers and marketers can connect. In order to stay up-to-date with the latest tools and trends, it’s important to familiarize yourself with social media services that can […]
Analytic Acrobatics: Digging into the Data to Maximize Web Analytics Understanding
Need-to-know analytics to help shape marketing goals and reshape priorities.With so much data available to marketers, it’s easy to become overwhelmed or to underutilize valuable information. What you’re collecting is just as important as why you’re collecting it, and it’s good for business to maximize data potential. Here’s how to make the most of your […]
Make Me Pretty: Should I Redesign My Website?
Redesigning your website can improve SEO, but it’s not always necessary.Even the most modern website will age over time. Websites are commodities that often need to evolve in order to stay viable. Trends and styles change, often turning once “hip” websites into outdated embarrassments or relics of a different era (believe it or not, the […]
Kiss Me, I’m Mobile: Three Tips for Optimizing Your Mobile Landing Page
Optimize your mobile landing page to increase conversions and eliminate distractions.Mobile use is on the rise. Consumers choose mobile devices over desktop computers for social media, online shopping, and entertainment now more than ever, and where consumers go marketers follow. While it could be argued that marketing has always been mobile in a sense (an […]
