Segmentation Secrets: Finding Your Audience is Crucial for Content Marketing Success

Take advantage of effective target market segmentation to increase conversions.“Define your target audience” has become a buzz phrase, but are you really taking advantage of market segmentation with your content? There’s a difference between a demographic division and effective audience segmentation, and you want to be doing the latter as much as possible. The practice […]

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Superhero Marketing: How to Create 10x Content to Crush the Competition

Inject value into your content marketing to deliver exceptional insights.Search engine optimization guru Rand Fishkin of Moz presented one of the site’s Whiteboard Friday features earlier this year, and in the presentation, Fishkin shared a comprehensive marketing strategy to create what he calls “10x content.” The concept is to essentially analyze what’s saturating various media […]

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5 Ways to Get the Most Out of Your Proximity Marketing

Location-based ads are serious drivers of value, as long as you handle them properly.Proximity marketing is a system of advertisement that uses location-based technology to engage with customers via applications on their mobile devices. These notifications can be used for retail advertisements, check-in applications (like Foursquare), payment gateways, and more. Naturally, proximity marketing is making […]

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3 Social Media Mistakes That Ruin Engagement

Millions of brands compete for attention on social media, and the smallest mistake can trip you up.Worldwide social media revenue has reached an impressive $16.9 billion, and social media marketing spend is projected to double by 2019. With all the dollars flying around and more eyes on the screen than ever before, social media marketing […]

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