Building your strategies around content marketing myths can devalue your efforts.Content Marketing Myths Are Far from DeadRegardless of the countless articles written and seminars given to kill strategy misconceptions, content marketing myths are still alive and well. Many marketers and their decision-making superiors make content-related choices based on fallacies or delusions. They then pump out […]
Month: August 2016
Road Closed to Through Traffic: Creating a Buyer’s Journey with Your Content Marketing
Content marketing always needs to serve a purpose and move buyers toward conversion.Often, marketers create content simply because content needs to be created. A blog needs articles to look respectable, products need copy to appear reputable, and advertisements need taglines to display professionalism. Unfortunately, simply creating content, even if it’s high-quality and full of valuable information, […]
Joining Forces: How to Combine Email Marketing and Social Media to Boost Engagement
Complement your email marketing campaign with social media elements for maximum impact.Email marketing has been the backbone of many inbound marketing campaigns – strong and reliable but never fully appreciated until it fails. That said, when it comes to smart marketing, email isn’t everything. Since social media has taken over as an avenue for reaching […]
Customer Retention: Why Getting More Business is the Least of Your Worries
Businesses that ignore the needs of loyal customers are not businesses that inspire loyalty. Customer acquisition seems like a good goal for any organization, right? More customers translates to more sales, better business growth, and more money in all of our pockets. There’s no denying it: Acquiring new customers is an intoxicating idea. Acquiring new […]
Web Writing 101: Why Scannable Content Is Your Friend
Readers not paying attention to what you say? Maybe it’s the way you’re saying it.We all know that well-written content is necessary for audience engagement. What fewer of us know is that the way you write is just as important as what you write. The format of our written material plays a big part in […]
Pokémon Go Where? The Augmented Reality Revolution is an Open Door for Marketers
Pokémon Go may be a game, but the inbound marketing opportunities are anything but child’s play. Whether you’ve seen players wandering the streets trying to “catch them all” or been witness to friends and family succumbing to the craze, there’s a good chance you’ve heard of Pokémon Go. In early July 2016, the smartphone app […]
