Effectively written ad copy is a make-or-break factor for many marketing strategies. Click-through rates. Customer engagement. Time spent on-site. Conversions. What do these things have in common? If you said that these are all important concepts for marketers to keep in mind, you’re right—but you’re also wrong.
Month: June 2016
The Science of Social Media Marketing Success
It’s important to understand social media marketing isn’t always about your bottom line. For a while, it seemed like every business owner was convinced creating a Facebook page was the key to online marketing success. While social media has helped shape the consumer/business conversation, it’s not a one-size-fits-all answer. Successful social media management requires a […]
The Art of Marketing: What Sun Tzu Taught Us about Audience Segmentation
As it turns out, an ancient text on military strategy holds several key insights that marketers can use today. Most of us are at least partly familiar with Sun Tzu, the Chinese military strategist and philosopher who is credited with writing The Art of War, a treatise on military tactics that is surprisingly applicable to […]
Online Outlaws: Common SEO Mistakes Marketers Are Still Making
Even today, outdated and inefficient SEO practices are as widespread as successful search engine optimization. Long gone are the days when only keyword stuffing and meta tags could elevate your site to the top of search results. That hasn’t stopped online content creators from trying to worm and wiggle as many keywords and tags as […]
