Google’s nonstop search engine updates can put the hurt on marketers who are unprepared. Search Engine Optimization. Is there any other marketing concept as controversial and prone to debate as SEO?
Month: April 2016
Go Big or Go Viral: The Value of Including Video in Inbound Marketing
Digital video productions used as part of your inbound marketing strategy can do more than just engage an audience. In today’s digital age, consumers have grown to rely on visual cues and aesthetically pleasing incentives to fuel purchases and sway opinions. Video is everywhere, and it’s doing a thorough job of capturing the minds and […]
Email Marketing Strategy: Best Practices and Loose Limitations
Email marketing is an excellent tool to prime prospective leads and drive consumer interest over time. New mass media technologies and even newer social media apps continue to mold the way consumers connect with brands. That said, it may be surprising to realize that email marketing still stands strong as a cornerstone for a successful […]
Visual Appeal: Best Web Design Strategies for Marketing Success
The aesthetic of your website is an essential part of your marketing outreach. Marketers are always on the lookout for something to give their content an edge. This is a marketer’s job, after all: gathering and reapplying data to achieve better growth.
The Facebook Factor: Leveraging Social Media for Youth Marketing
The wealth of consumer information and data available on social media make it a marketer’s dream. It’s no secret that social media is playing an increasingly important role in inbound marketing.