Though some marketers focus on reaching as many customers as possible, lead management is best handled with the mantra quality over quantity. Hubspot’s 2015 State of Inbound Marketing report showed that lead generation is the top priority for B2B marketers. No surprise there—lead generation is the first step on the path to conversion. But is […]
Month: February 2016
Searching for A Strategy? Tips for Planning and Measuring Your SEO Success
Failure to plan is planning to fail—SEO success is impossible to find without the right strategy. Whether you’re planning a date, playing chess, or marketing online, one truth stands above all others: you need to have a plan. The online marketing world is fast becoming a haven of data aggregation and metric analysis. The numerous […]
Brick by Brick: Creating an Effective Content Marketing Strategy
Guidelines to help begin, refine, and successfully scale your content marketing strategy. It’s no secret: the landscape of consumer/creator interaction has been leaning hard on digital content generation and online transactions for some time now.
Monetizing Mobile: Your Guide to the Why’s and How’s of Mobile Marketing
Mobile mania has taken the world by storm, and marketers are coming along for the ride.Mobile phones. Where would we be without our mobile phones? Think about it—what other piece of technology has so ubiquitously taken hold of our society? Everyone has a phone these days, much to the chagrin of landline phone service providers.