Social media can be an incredible tool for gathering audience data and improving your marketing efforts. Show of hands—who here wants to improve their marketing?Let’s assume you all raised your hands. Now, who here knows the best ways to collect audience data for marketing success?I’m guessing there are fewer hands up now.
Month: January 2016
Content is Still King: Must-Know Business Blogging Essentials
Tips for building a blogging strategy and strengthening your content writing techniques. Do you remember Bill Gates’ iconic mantra “content is king”?Although the well-worn phrase was coined way back in 1996, it still strikes a chord twenty years later. Quality content resonates more than poor, high frequency content, often regardless of the market. What does this […]
Audience Intention: Reading Their Minds… or the Next Best Thing
As marketing becomes increasingly consumer-centric, learning how to anticipate customer needs is vital to your success. What if we told you there was a way to read your audience’s minds and predict their behaviour before they ever interact with your business? It’s a marketer’s dream, right?Unfortunately, there’s no magic device that can accomplish this. However, there […]
Lead by Following: Audience Led Approaches to Content Mastery
In the wild world of online marketing, user intention determines whether your content strategy will sink or swim. For a long time, content marketing relied on goals set by the business—what keywords provided the best brand visibility? What type of content gets the most views? How can we create content to generate more leads?
