In marketing, success might not depend as much on what you know as much as who you know.Let’s take a second and consider how the purchasing process works these days.Trust, of course, is one of the most important parts of the purchasing cycle. And with the never-ending information stream of the Internet at our disposal, […]
Year: 2016
What Are We Writing For? Creating Content for Your Prospects
Marketing is competitive and causes many businesses to lose sight of what’s important.A common term bandied about in the inbound marketing world is thought-leadership: Visionaries who develop forward-thinking ideas and innovate with their strategies.
5 Award-Winning Social Media Campaigns and Why They Work
Not every social media campaign has what it takes to deliver results.It’s tough to prove the ROI of social media campaigns. We live in a world that’s overly obsessed with likes and shares; and while there’s nothing wrong with building social media momentum, these metric-focused campaigns don’t always produce the ROI that marketers hope to […]
Seasonal Sales: Marketing Tips for a Successful Holiday Season
Align your marketing with consumer interests and ideals for maximum impact.Making the most of the holidays as a marketer is all about presenting your A-game, and that means planning ahead. It’s no secret that shopping is a cornerstone of the holiday season. End-of-the-year festivities are often paired with slashed prices and selfless giving opportunities—Cyber Monday […]
Case Studies: Developing Your Inbound Marketing Endgame
Forget the top of your marketing funnel—Your customers at the bottom need you.Okay, okay. Don’t completely forget the top of your marketing funnel.Nobody will argue that while top-of-the-funnel goals like getting more traffic or acquiring more leads are important, getting a foot in the door with new customers is only the tip of the marketing […]
Apples and Oranges: How to Understand and Implement A/B Testing
A/B test until your content is perfect, and then test some more for best results.Marketing is inherently an adaptation of give and take communication. Marketers present consumers with campaigns and content in hopes of strong conversions, and every new marketing campaign is an opportunity to re-focus your efforts for greater returns.
The Story of Us: Leveraging the Power of Instagram Stories
Instagram’s latest offering speaks to our human need to connect with one another—brand or not. Several months ago, Instagram released a Stories feature that changed the way users could post on the platform. Here’s how it works: Rather than the usual Instagram formula (post a photo, apply a filter, and call it a day), Stories […]
Old School, New Curriculum: Smart Marketers Make the Most of Email Marketing
Dust off your email marketing campaigns to attract modern consumers.It’s easy to forget that early email marketing campaigns evolved into more modern digital marketing tactics. Email may seem old school, but smart marketers continue to take traditional tactics and use modern strategies to maximize conversions. If you don’t make the most of your email marketing […]
Love ‘em or Leave ‘em: A Case for (and Against) Infographics
Are infographics a marketer’s dream? Or an overblown novelty?It’s nearly impossible to navigate the net these days without running across an infographic of some kind.Most of you reading this don’t need an introduction to infographics. They’re pervasive throughout every industry in the online world and are a particular friend to inbound marketers. Data compiled by […]
Why Nonprofit Organizations Need to Use Inbound Marketing
Inbound marketing can be a nonprofit organization’s secret weapon for growth.Attention nonprofit organizations: The time for inbound marketing is now.As nonprofit marketers know, two components separate successful nonprofit organizations from the ones that fall by the wayside:
