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Month: December 2015

Curating Content: Strategies for Developing Killer Blog Topics

December 17, 2015June 28, 2016 By: Eric Seguin

Before you worry about selling, marketing, or your social media presence, you must first develop the content that makes everything else possible.It’s the burden of every content creator—to meet your marketing goals you must produce informative and original material.

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Bad Business: Why Your Blogs Aren’t Performing Like They Should

December 9, 2015November 11, 2018 By: Eric Seguin

Poor blog performance can be caused by many factors, all of which relate to a single issue—a lack of value for your readership.As hard as it is to admit, sometimes the content we pour our souls into just doesn’t perform the way it’s supposed to.

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Blogging: Your Lean, Mean, Lead-Generating Machine

December 2, 2015June 28, 2016 By: Eric Seguin

What’s your secret weapon for lead generation, more conversions, and improved revenue? That’s right—blogging.Blogging might be new to the content marketing game, but there’s no questioning the value it provides.Data by Hubspot showed companies that blogged 15 or more times a month saw 5 times as much traffic as companies who didn’t blog at all. […]

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