Regular content audits can promote audience engagement, content visibility, and better lead generation for your business.Did you know that the Microsoft website has around 10 million pages of content, with nearly 30 percent of those pages receiving zero hits? Research by Sirius Decisions paints an even bleaker picture: 60 to 70 percent of B2B content […]
Month: October 2015
Measurement Mastery: 4 Secrets to a Quality Inbound Marketing Analysis
An effective inbound marketing audit should address the motivations of your readers while applying key metrics to guide your improvement efforts.How do you measure success?If you’re like most marketers, you likely measure it based on achieving specific benchmarks that indicate the quality of your material. Unfortunately, the Internet isn’t a static environment—and even though your […]
Marketing Magic: Boosting the Impact of Your Content With 6 Simple Goals
Without structured goals to guide your efforts, content marketing can be a minefield of inefficiency and wasted resources.Content marketing is a fickle thing. It can work great for some businesses, and completely fail for others while appearing identical on the surface. Why does this happen?Most of the time, the answer is simple: a lack of […]
