Forget your metrics, forget your revenue streams, and forget your corporate goals.Before any other aspect of your marketing becomes relevant, your content has to be engaging.Knowing how to engage your readers can be challenging, though. The constant stream of advertisements coming from the television, Internet, and radio have made your audience accustomed to tuning out content […]
Month: September 2015
Search Synergy: Why it’s Essential to Combine On-Page and Off-Page SEO
Any SEO effort that neglects either on-page or off-page search optimization may be failing to reach its full potential.What do peanut butter and jelly, Steve Jobs and Steve Wozniak, and on-page/off-page SEO all have in common?They work better when they’re together.
Joining Forces: SEO Value and the Future of Content Marketing
Learn how the content marketing game is changing and why SEO is still necessary for your marketing goals.It was once believed that good SEO practices were enough to build an audience for a website, but marketers quickly learned that increased visibility alone wasn’t enough to create the readership they wanted.This led to the (similarly misguided) […]
Location Not Found: 5 Ways to Enhance the Effectiveness of Your Local SEO
Don’t bother promoting the physical location of your business until you’ve primed your online presence with these five simple steps.With all of the buzz about website optimization and mobile integration in today’s digital world, it’s easy to forget about the online needs of your brick-and-mortar business. Google recently reported that searches with a “nearby” location qualifier […]
A Mile in Their Shoes: How Your Customers Drive Your Content Marketing Goals
Content marketing that neglects the priorities and needs of its customers is doomed to fall short.It’s a sad, but likely true fact: Your content marketing is failing you.When you think about the point of implementing a content strategy, what goals come to mind? In an ideal world, you’d see:More viewersBetter qualified leadsMore conversions
An Emotional Brand: The Impact of Visual Storytelling on Your Content
A striking visual narrative can tell the story of your brand better than a hundred run of the mill blog posts.Are you impressed with large blocks of text?Does an endless stream of densely-packed paragraphs make you want to dig deeper?Do you value reading above all else?
Building Your Brand: Why Evergreen Content is Vital to Your Success
Using evergreen content as part of your content marketing strategy is essential to gaining viewers, providing value to your readers, and building a strong brand.A quality piece of content is as valuable as gold.Effective content gets shared, provokes engagement, and drives traffic to your website. Naturally, you want to have as much of it as […]
