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Month: August 2015

Backlink Basics: Why Inbound Links Are Still Necessary

August 28, 2015June 28, 2016 By: Eric Seguin

The Google algorithm for search is always changing, but the value that building backlinks to your website isn’t going anywhere.Optimizing ones website pages’ Google ranking used to be about keyword-stuffing, optimized anchors, and a host of black-hat SEO tricks that in the end, didn’t help you or search engine users. These days, Google is quick […]

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A Link to the Future: 4 Tips to Increase Traffic Growth With Backlinks

August 19, 2015June 28, 2016 By: Eric Seguin

Instead of using old-fashioned SEO tricks like mass-producing content and keyword stuffing to improve traffic, savvy content marketers can find substantial benefits from utilizing backlinks in their content.Everybody wants more organic web traffic, and it’s no secret that generating and applying links to your content is one of the best ways to get more eyes […]

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Diamonds in the Rough: Conversion Optimization for Best ROI

August 14, 2015February 9, 2017 By: Eric Seguin

Increasing your conversion rates can be as easy as using data-management techniques to reveal the hidden value of your pre-existing content.In part 1 of our series on how to boost conversion potential, we examined the value that Google Analytics can add to your blogging efforts. In part 2, we took a closer look at a […]

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Unlock Your Hidden Potential: Simple Strategies to Maximize Conversion Rates

August 7, 2015February 9, 2017 By: Eric Seguin

How to polish your content marketing strategy to drive up your conversion rates without draining your budget.In part 1 of our series on improving your conversion rates, we discussed how you can use analytics to give you the informational edge needed to move more viewers through your sales funnel. In this segment, we’ll take a […]

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