With the right information, increasing your conversions and improving your page ranking may be easier than you think.Increased conversions: It’s a goal common to nearly every sales and content marketing team on the web, and rightfully so: more conversions equal more business.But just wanting it isn’t enough. To reach this goal, you need to have […]
Month: July 2015
Work Smarter, Not Harder: Optimizing Past Blogs for Maximum Value
Good blogging doesn’t need to rely solely on a constant stream of new content; optimizing your old material can offer big benefits to your blog with little extra effort on your part.In part 1 of our series on effective business blogging, we discussed how and why you should utilize cornerstone content. In part 2, we […]
Prepare for Impact: Secrets to Writing High-Value Blogs
Knowing how to write can’t-miss blogs is an absolute must for businesses looking to connect with their audience.Ever wonder if it’s really worth it to put in all the extra time and effort required in order to make your business blog blow your audience away? Hubspot’s 2014 State of Inbound Marketing Reportfound that marketers who […]
The Fountain of Knowledge: Supercharge Your Blog with Cornerstone Content
Don’t get fooled into thinking that keeping a business blog is trivial. Here’s why a cornerstone blog that provides a wealth of relevant information is an essential resource for your readers.Ahh, blogging. This form of public journaling is one of the simplest and fastest ways to get your message across to millions of readers at […]
Creating the Secret Sauce: The Recipe for a Great Content Marketing Strategy
Most businesses recognize the importance of having a content marketing strategy, but don’t understand the necessary steps to creating one that meets their needs.In part 1 of our series on content creation we looked at how to find leads with content marketing. In part 2, we examined how and why visual content can aid your […]
1 x Picture = 1,000 Words: Creating Effective Visual Content
Including visual content in your marketing campaign can provide tremendous benefits to both your inbound marketing and customer experience.In part 1 of our series we examined the relationship between lead generation, content marketing, and how you can prime your leads to get them ready for your sales team. Today we’ll discuss how visual content can […]
