Finding qualified leads is one of the biggest business challenges, making an effective lead generation strategy essential for all content marketing campaigns.The driving force behind effective content marketing is the ability to find quality leads and send them along the sales pipeline, but 61 percent of B2B marketers declared that the biggest challenge of this […]
Month: June 2015
Optimizing Your Blog: Easy Tweaks for Higher Traffic
Use these quick and easy blogging shortcuts to generate more traffic than a Manhattan street.Blogging is an essential part of every long-term inbound marketing strategy. Maintaining a regular blog tells contacts about your brand, nurtures a relationship with your consumers and can help turn anyone who shares a post into an ambassador for your company. […]
Leverage Your Leads: How to Drive Results with Your Marketing Automation (Part 3)
How to guarantee real results with automated marketing by generating and nurturing leads through the sales funnel.In part 1 of our ongoing series, we discussed the advantages of automated marketing systems. In part 2, we detailed the necessary steps of implementing these systems in your inbound marketing strategy. In our third and final segment, we’ll discuss […]
The Secret Value of a Solid Marketing Automation Strategy (Part 2)
Surefire ways to grow your revenue and your client base with a successful marketing automation strategy.In part 1 of our marketing automation series, we discussed the basics of automated marketing strategies.Now we’ll take a look at developing your marketing automation strategy and why selling your products should be the last thing on your mind. Sound […]
An Investment Gold Rush: Why You Can’t Afford to Ignore Automated Marketing Solutions (Part 1)
Businesses are constantly looking to find ways to streamline their marketing processes and save money on their bottom line, but such efforts have often been ineffective… until now.The marketing world is always flooded with new strategies for maximizing your bottom line, but there’s one particularly prevalent buzzword today: marketing automation.
Winning the Email Marketing Battle: How to Make Sense of Email Marketing
Learn how leading brands are maximizing their revenue with email marketing, and why email is as relevant as ever today.A recent study by Venture Beat found that almost 80 percent of email marketers have difficulty maintaining their subscribers, let alone growing them. That’s nearly all email marketers. And yet,84 percent of marketers think email is […]
5 Ways to Boost Your Social Media Marketing
Effective social media marketing can seem like a complex process, but the right tools can equip you with a social marketing plan that provides a major boost to your business.Most businesses know of the value of social media marketing these days. Social media marketing has been shown to generate almost twice as many marketing leads […]
