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Month: November 2014

Inbound Marketing Weekly Roundup for the Week of November 24, 2014

November 28, 2014June 28, 2016 By: Eric Seguin

It always exciting to look back and see what the week has brought. In the world of Inbound Marketing, there never seems to be a shortage new information to make you think and help you get the most out of your marketing. We always love sharing something new so we’ve scoured the internet and found the best articles […]

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Inbound Marketing Weekly Roundup for the Week of November 10, 2014

November 14, 2014June 28, 2016 By: Eric Seguin

We always find this time of year to be interesting. It’s an inbetween time in Ottawa. It’s not quite fall, but not quite winter. It’s as if the world is waiting for something to happen. Usually that something is Christmas. However, while the world outside is waiting, the world of inbound marketing is as busy […]

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Outdated & Unwelcome: Inbound Marketing Tactics to Avoid

November 12, 2014December 29, 2015 By: Eric Seguin

The world of inbound marketing moves fast and tactics that were used in the past, can hurt you now.Online marketing is something that hasn’t been around very long. The Internet itself in its current form isn’t that old. What exactly does this mean? It means that if you are using inbound marketing for your brand, that […]

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Epic Facepalm: 5 Social Media Blunders to Avoid

November 10, 2014June 28, 2016 By: Eric Seguin

Social media is a major component of any business, but if used poorly, it can end up hurting more than helping.Most Canadian B2B businesses recognize the importance of using social media for marketing and have already established a presence in the major social networks. When used right, social networks can be a good platform to build your […]

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Inbound Marketing Weekly Roundup for the Week of November 3, 2014

November 7, 2014June 28, 2016 By: Eric Seguin

The marketing world continues to grow and change, but Inbound Marketing has made it easier than ever to reach and close your customers. We’ve rounded up our latest blog and some of our favourite articles from the past week to help give you insight into the latest developments from the world of Inbound Marketing. Enjoy!

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Content Marketing Cartography: Drawing Your Own Map of Success

November 3, 2014June 28, 2016 By: Eric Seguin

When it comes to marketing your business online, there are two things that your business needs to have: a marketing plan and a marketing strategy.A marketing plan and a marketing strategy are two things that can be easily confused as being one and the same, but they aren’t. Your marketing strategy consists of the goals […]

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