Happy Halloween! As the number one holiday for kids and kids at heart, the enticement of candy and dressing up can make it tough to focus. This why we’ve made it easy and put together a week’s worth of inbound marketing information in one spot. From our weekly blogs to some of our favourite articles, […]
Month: October 2014
Building the Dream: Do Your Goals Match Your Marketing?
One of the building blocks of any successful business is setting realistic marketing goals and working towards achieving them.Whether the goal is to increase traffic to your website, generate more leads or improve sales, it should be aligned with the long term strategy of your business. However, setting goals is futile if you do not have an execution […]
How to Use Psychology to Gain the Edge in Your Marketing
Using psychology in your inbound marketing to connect and influence your audience.There are hundreds of techniques and strategies that you can use during your marketing campaign. But when it comes down to it, it’s how you connect with the consumer that dictates the success of your marketing campaign. This is why psychology is so important to your […]
Inbound Marketing Weekly Roundup for the Week of October 20, 2014
After the madness of the week that was, it’s time to take a breath and relax. The world of inbound marketing has continued on as always so we’ve put together our weekly blog and some of the best articles from the week for you reading enjoyment. The biggest story of week in inbound marketing was […]
Data & Analytics: What Numbers Can Tell You About Your Marketing
Using your data and analytics to tell you what is, and what isn’t, working about your marketing.As a B2B marketer, you are concerned with different promotional activities all geared towards generate leads and converting customers. Some of the activities you may undertake on a regular basis include content marketing, SEO, social media marketing, email, pay per click […]
Inbound Marketing Weekly Roundup for the Week of October 13, 2014
Now that we all have full bellies from the past week’s leftovers, it’s time to get down to business. The world of inbound marketing is one that doesn’t sleep and it can be difficult to stay on top of it. We’ve collected our weekly blog and some of our favourite articles you may have missed […]
How to Win at Content Marketing – Document Your Strategy
Despite the effectiveness of documenting a content marketing strategy, many marketers opt to do without.Content marketing has become an online marketing strategy that almost every company employs. Data has shown time and time again how effective content marketing is, and search engines such as Google make use of algorithms that reward webpages with high quality […]
Inbound Marketing Weekly Roundup for the Week of October 6, 2014
Thanksgiving has always been one of our favourite holidays. The falling leaves and cool Ottawa weather, capped off with a big meal always makes for a grand time. Let’s face it, it’s great to have an excuse to eat a lot of good food and relax after. What better time to catch up on the […]
Going Up to 11 – How to Amp Up Your Content Marketing
Turning up the volume on your content marketing strategy to create great campaigns.Over 92 percent of marketers are using content marketing techniques to drive traffic to their blogs or offers, generate leads and increase brand awareness.
Inbound Marketing Weekly Roundup for the Week of September 29, 2014
As I write this, I’m really excited. Baseball Playoffs are upon us and it always makes for excitement and drama, even if you aren’t entirely into the game (or find yourself in Ottawa, with the closest professional team unable to make the postseason in 20 years). Inbound marketing is kind of the same as there’s […]
