Streamline your inbound marketing campaigns by making friends with marketing automation software.If you’ve been focusing part of your marketing resources online, which is something that you should be doing if you haven’t already, then you’re probably aware of some of the inbound marketing basics – from social media integration to content marketing. However, odds are […]
Month: September 2014
Inbound Marketing Weekly Roundup for the Week of September 22, 2014
Autumn in Ottawa is always a wonderful time of year. I’ve always been a fan of walking through Strathcona Park once the leaves have fallen. We all have our little autumn retreats and activities which is why we put together our inbound marketing weekly roundup. It’s just one way to enjoy the simpler things without […]
Measuring Your Reach on Twitter: Making Sense of Stats and Data
Making sense of your stats and data on Twitter to see what’s working for your business, and what isn’t.Do you use Twitter for your online marketing? If so, how do you track your marketing efforts on the social media site to ensure you are reaching your target business goals and getting a positive ROI?
Inbound Marketing Weekly Roundup for the Week of September 15, 2014
Ahhh… The weekend. A time of infinite possibilities dashed by the kids activities. With so many trips to the hockey rink for practice and grocery trips, it’s difficult to keep up on the latest inbound developments. That’s why we’ve put together all of our favourite inbound marketing articles from the week in one handy spot. Should you find yourself […]
A New Kind of SMS – Your Social Media Strategy
How to come up with a great social media strategy and make it stick.You’ve probably realized by now that social media isn’t something that you can ignore if you want your business to prosper in Ottawa, not to mention simply survive. However, having a company page on something like Facebook isn’t quite going to cut […]
Inbound Marketing Weekly Roundup for the Week of September 8, 2014
Well it’s finally happened. The fall-like weather has finally hit the Nation’s Capital. However there is a silver lining to it all. The NFL has begun it’s season (WOO!), playoff baseball is just around the corner (YEAH!!), and our beleaguered REDBLACKS get a week to regroup after some difficult games (Whew…). The world of inbound […]
How to Win Followers & Influence Your Market
How to utilize your social media presence to gain influence in your market.Social media marketing cannot be ignored in today’s business sphere. Your target market and competitors are using it to discover brands and reach new customers respectively. Sure, you can ignore social media and still thrive. But this will only happen if you have […]
Engaging Eyeballs – Creating Social Media Content that Matters
How to create social media content that engages and resonates with your audience.Most Ottawa companies have figured out by now that the use of social media is a must for their online marketing campaign. In fact, social media is one of the best methods of interacting and engaging directly with consumers. However, you need to understand that […]
Inbound Marketing Weekly Roundup for the Week of September 1, 2014
After the busiest moving weekend of the year on Ottawa, like a lot of people, we’re looking forward to catching our breath this weekend. What better way to relax from all that moving mayhem than to catch up on the latest inbound marketing news? We’re certainly excited for all the latest news and if anything […]
Rising to the Top: How Use LinkedIn Ads
How to create high quality ads for the leading social network for professionals and get the most out of your advertising budget. LinkedIn has over 100 million active users and is the leading social media network for business professionals. However, the site is not just a collection of resumes. B2B marketers can use LinkedIn to generate leads and […]
