BFF’s – Does Social Media Activity Contribute to Your SEO Ranking?

There is a big debate among online marketers on whether social media impacts a website’s ranking on Google. Various reports are usually cited to prove or disapprove the impact of social media on SEO.For example, SearchMetric’s 2013 Social Ranking Factors report suggests that social signals play an important role in SEO ranking. On the other hand, Moz’s 2013 Search Engine […]

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7 Persistent Misconceptions About SEM

Separating fact from fiction when it comes to your search engine marketing.SEM (search engine marketing) has become an incredibly popular and important aspect of most companies’ online marketing strategies. The basic goal of search engine marketing is to drive more traffic to your website by increasing your search ranking on search engines such as Google. SEM often […]

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