Well it finally happened. We’ve hit the Labour day long weekand and the kids are going back to school. How did that happen? It seems this happens every year where the beginning of fall sneaks up on us. No harm though as we’ve collected all the latest inbound marketing information so you focus on squeezing […]
Month: August 2014
6 Ways to Target Facebook Ads for Maximum ROI
Facebook Ads is a great platform to reach your prospects and build buzz around your product, service or offer without incurring huge costs.The platform is cheap to get started with compared to other PPC networks like Google Adwords, Yahoo! and Bing Ads. The power of Facebook advertising lies in the ability to reach millions of users segmented based […]
Leveraging Twitter Ads to Boost Your Business
How to get the most out of your social media advertising and promote yourself using Twitter.Hopefully by now you have understood the importance of social media in regards to your online marketing campaign and have at the very minimum created accounts on some of the major social channels, such as Facebook and Twitter. Twitter in […]
Inbound Marketing Weekly Roundup for the Week of August 18, 2014
With all the exciting things going on in the Ottawa region, it can be difficult to stay on top of the latest inbound marketing developments. That’s okay because we’re in your corner. We’ve put together a weeks worth of inbound information for you to go through at your leisure. Enjoy!
6 Ways to Get the Most Out of Google AdWords
Google AdWords can be a tough nut to crack, but a little bit of know-how goes a long way.PPC advertising (per per click) has become a relatively popular strategy for companies looking to increase website traffic, test out new keywords for their SEO (search engine optimization) strategy or to run special promotions or introduce new […]
BFF’s – Does Social Media Activity Contribute to Your SEO Ranking?
There is a big debate among online marketers on whether social media impacts a website’s ranking on Google. Various reports are usually cited to prove or disapprove the impact of social media on SEO.For example, SearchMetric’s 2013 Social Ranking Factors report suggests that social signals play an important role in SEO ranking. On the other hand, Moz’s 2013 Search Engine […]
Inbound Marketing Weekly Roundup for the Week of August 11, 2014
With the National Capital Craft Beer Festival going on this weekend, who has time to find articles on inbound marketing? No one that’s who. That’s why we’ve put together a week’s worth of information for your reading enjoyment. Blogs, articles, it’s all here. Now you can enjoy all those lagers and IPAs without having to […]
7 Persistent Misconceptions About SEM
Separating fact from fiction when it comes to your search engine marketing.SEM (search engine marketing) has become an incredibly popular and important aspect of most companies’ online marketing strategies. The basic goal of search engine marketing is to drive more traffic to your website by increasing your search ranking on search engines such as Google. SEM often […]
Inbound Marketing Weekly Roundup for the Week of August 4, 2014
With hot days late in the summer it can only mean one thing is happening, annual food festivals! The farmers market is like a weekly (or if you’re really lucky, daily) celebration of local food, but annual the celebration is an event the whole area stops for. Garlic, craft beer, and ribs are taking the […]
Voting on Content: Your Guide to Social Bookmarking
Social bookmarking can not only help drive traffic and interest to your website, but also tells you what people think of your content.The main purpose of SEO (search engine optimization) is to increase your website’s ranking on search engines such as Google, which as a result will help to increase the amount of traffic to […]
