If you’re anything like us, you’ve found it particular distracting this past two weeks with all the World Cup soccer (or is it okay to call it football?) going on. Unfortunately, with the round-robin completed, that distraction is about to become a lot worse with the knockout stage beginning. However, we have come up with […]
Month: June 2014
Learning the Basics – A Social Media Primer
Everyone has heard of social media, but not every company is taking advantage of it.Social media is an incredibly cost effective way to market your company. However, if you don’t know that much about social media marketing, then it’s kind of hard to get started. The following are a few of the basics that you […]
Bridging the Gap: How Closed-Loop Reporting Can Really Bring a Lead Home
To make the most out of inbound marketing, closed-loop reporting needs to be part of your day-to-day business.There is a lot of hype regarding B2B inbound marketing. Marketing agencies all over Canada are trying to get B2Bs organizations to embrace inbound marketing. For the most part, this seems to be working. Many B2B companies are […]
Inbound Marketing Weekly Roundup for the Week of June 16, 2014
With a week of exciting World Cup action behind us (who thought Spain wouldn’t make it to the knockout stage?!), we can take a look at the exciting world of inbound marketing to remind us of how wild things can get. Be sure take a moment to get caught up on our most recent blog […]
Working S.M.A.R.T. – How Creating Goals and Following Through on Them Will Boost Your Business
How to stop wandering aimlessly through the game of lead conversion by creating realistic goals and following through on them.A marketing team without a series of realistic, actionable goals is like a surgeon without a scalpel. How can they possibly hope to do an operation if they can’t make the first cut? Though you might […]
Putting Things into Focus – How an Inbound Marketing Assessment Can Identify Your Goals
An inbound marketing assessment can help you identify what needs to be done for your business to achieve its sales goals.The assessment should take into consideration your current sales strategies and evaluate how well they are working in generate traffic, qualified leads and sales.
Inbound Marketing Weekly Roundup for the Week of June 9, 2014
With the World Cup starting in Brazil, the rare summer treat is in full swing. With the world watching on television, at home we’re seeing more of the those car flags flapping down the road. Despite our inclination as a hockey loving nation, Football Fever is alive and well. If you find yoursefl drawn to […]
3 Salient Points on Using Inbound Techniques With Your Sales Team
Using inbound marketing techniques will allow your sales team to make the most out of their leads.Marketing and sales have traditionally been two separate entities. Many companies have begun refocusing their marketing efforts on inbound marketing in order to adjust to the evolution of the consumer and their buying cycles. However, a mistake that many […]
Why Sales and Marketing Need Each Other (Not Their Heads)
Sales and Marketing typically have it out for each other, but working together is best thing that can happen to them.Over the past few years, closing leads has become harder for most businesses. In the past, customers used to rely on information provided by businesses to make a buying decision. Today, customers have easy access […]
Inbound Marketing Weekly Roundup for the Week of June 2, 2014
After all of the hulabaloo of the week’s events, now seem like the perfect time to take a moment and decompress from it all. We’ve put everything in one place for your reading pleasure so take the time with a cup of coffee or tea and catch up on what’s been happening. You might even […]
