With the weather finally coming into it’s own and the Blue Jays playing some great baseball, with their winning streak ending at nine games, it’s been a beautiful week. With all this wonderfulness going on around us, working can be a chore. However, we’re hear to help. Take a look below to find a weeks […]
Month: May 2014
Qualifying and Closing Your Leads Smarter
Obtaining your leads is one thing, but turning them into buyers is another. Nurturing them and qualifying them for your offer is name of the game.Many companies put a huge emphasis on creating leads via their inbound marketing campaign through the use of content marketing, social marketing and SEO marketing in addition to other strategies. […]
4 Ways Segmentation Can Help You Close More Leads
Generating leads is one of the most important parts of inbound marketing. However, after leads have entered your sales funnel, what do you do with them? Getting leads does not mean you will closed sales. You have to do the hard work of nurturing the leads to push them down the sales funnel and help them […]
Inbound Marketing Weekly Roundup for the Week of May 19, 2014
This week we had Spock make an appearance our blog and found a squirrel that looked an awful lot like Abraham Lincoln. Now if that sounds crazy to you, then it’s time to get caught up. Both Good and Evil Spock taught us about the importance of headlines. The squirrel, let’s be honest, was a […]
Optimization – 4 Steps to Get the Most Out of Your Website
Despite having great offers and value propositions for their prospects, many businesses still struggle to achieve their end objectives of generating leads and improving sales. What could be the problem? Optimization.Optimization is key to improving conversions for your online business. When you optimize your offers and the experience intended for your target audience, you will eliminate […]
8 Ways to Create Brilliant Headlines and Sub-Headlines
When it comes to attracting readers to your content and convincing them to read on, the most important element to do this is the headline.The headline in addition to the sub-headline of your content is what convinces your website’s visitors to read your content, click your call to action and to eventually convert to your landing […]
Inbound Marketing Weekly Roundup for the Week of May 12, 2014
With the first warm long weekend coming up, the day before is often a chore. Who wants to work? It’s more fun to enjoy the cottage and dig in the garden. Well with the spirit of the long weekend in mind, we’ve collected our weekly articles, and some that aren’t, for your enjoyment. Less time […]
How to Effectively Use Google AdWords to Convert Leads
If you’re looking for more ways to increase your conversion of leads, then you should seriously consider the use of Google AdWords.The great thing about Google AdWords is that it allows you to advertise directly to consumers browsing the Internet. When a consumer searches for products or services like the ones that you provide, your ads will […]
Burls and Dovetails – Crafting Your Calls to Action and Landing Pages
The Landing Page and Call-to-Action (CTA) are two of the most important elements of your website that help in converting visitors to leads.These two elements add value to visitors and direct them on what to do to enter your sales funnel. Online marketing is a wholesome process that includes a variety of activities such as content […]
Inbound Marketing Weekly Roundup for the Week of May 5, 2014
With all these blues skies and warmth, it can be difficult to want to stay inside and get some work done. Lunchtime on a patio, or sneaking out for a run or a round of golf seem like much more enjoyable alternatives to meetings. In response to this, like we do every week, we’ve put […]
