If you are responsible for the growth and prosperity of your Ottawa area business; I have one very important question to ask of you. How is the relationship between your company’s sales and marketing departments? For many businesses, there is a type of sibling rivalry between these two teams. The mistrust and miscommunication between sales […]
Month: February 2014
Inbound Marketing: It Is the Future
The signs are already written; inbound marketing is here to stay. Businesses looking to provide value to their prospects and generate leads must incorporate inbound marketing in their marketing strategy. The ever-increasing domination of inbound marketing can be attributed to changing consumer preferences and advancement in technology. Think about it, just a decade ago, owning a […]
Make Facebook a Part of Your Inbound Marketing Strategy
Facebook has changed the way we communicate. For business, Facebook is about more than just having a large fan base. What are you doing with your fans? Do you interact with them and how do they respond to your posts? You probably spend a fair amount of time updating and maintaining your page, are you […]
Inbound Marketing Weekly Roundup
Go Canada Go! What a finish for the Women’s Hockey Team! Congrats to them on the Gold, now it’s up to the men to grab gold. Since you may have been too busy watching that, we’ve rounded up our blog posts from this week and included some of our favourite articles we found online this […]
Turn Your Website Into an Inbound Marketing Machine
Your website is only as good as the leads it generates for your business. A beautiful website will not necessarily improve your sales. If you are struggling to generate leads and improve your sales, perhaps it’s time to give your website a new look. And more than looks, you want to give it the spark […]
Inbound Marketing Weekly Roundup
Whether you were busy with work or cheering for your favourite country at the Olympics, you might have missed our latest blog posts. But no need to worry. We’ve rounded up this weeks blog posts and as an added bonus, included some of our favourite articles of the week from around the web. Hope you […]
The Essential Elements of an Inbound Marketing Campaign
You’ve spent time and resources developing your brand and message. The time has come to launch it into the marketplace. Do you have a plan? Does your agency understand the intricacies of integrating and launching the essential elements of an inbound marketing strategy?
Improve ROI with Inbound Marketing Analytics
Inbound marketing is the pinnacle of success for today’s B2B and B2C organizations. However, to get a positive ROI from inbound marketing, you need to make your decisions based on concrete data. You should track the success of your online campaigns. The data of each campaign should help you decide the steps to take to […]
Key Considerations to Make When Hiring an Inbound Marketing Agency
The world of marketing has become a challenging environment. Today, there are literally hundreds of potential marketing channels for promoting your company. If your agency has been handling your marketing through traditional media channels, do you know what’s working? On the digital side, are they driving significant traffic to your website? What is your conversion […]
4 Easy Tips and Tricks for Generating High Quality Leads
Do you have a website, Facebook page and Twitter account for your business? Good. But what does your website show when you look at your sales reports? Having an online presence is one thing but generating qualified leads is another. Most businesses simply enter the online marketing space because everyone else is doing it. There […]
