Three basic principles for creating a content strategy that generates more leads and increases your revenueGrowing your business means growing your content. Instead of taking shots in the dark and hoping for the best when it comes to content creation, develop a marketing strategy that can not only increase traffic on your sites, but also […]
Year: 2014
Inbound Marketing Weekly Roundup for the Week of December 15, 2014
With Christmas approaching the Ottawa area, it can be difficult to keep up with the busy world of Inbound Marketing. That’s why we’ve collected our weekly blog and some of our favourite Inbound Marketing articles from the week. Gain the insight to reach your audience with targeted content, track their buying journey with the right […]
Ready, Aim, Post! The 6 Key’s to Developing Targeted Social Media Content
How to develop social media content that gets your target market’s attention and seamlessly integrates into your inbound marketing plan.Targeted social media content is a critical aspect of having an effective inbound marketing plan. With a focused effort on developing social media content that targets your desired audience, you can effectively bring the client to […]
Inbound Marketing Weekly Roundup for the Week of December 8, 2014
The world of Marketing has continued to grow and evolve with new tactics being discussed everyday. However, Inbound Marketing still makes it easier to attract, convert, close, and delight your customers. We’ve collected some of our favourite articles from the past week to give you the latest information on how to curate content effectively, increase your […]
Inbound Marketing Weekly Roundup for the Week of December 1, 2014
With the end of the year approaching, it’s time to start looking back on the year that was 2014 and begin preparing for the a new year. That means assessing what worked with your inbound marketing, making new plans and finding exciting opportunities! We’ve taken some of the best articles from the past week to […]
7 Ways to Reinvigorate Your Old Marketing Content
Releasing new content is important, but what to do with your old material?If you’ve implemented a content marketing strategy into your online marketing, then you’ve probably been blogging on a regular basis. While it’s important to be blogging regularly, you shouldn’t just ignore old content either. If you’ve been at it for a while and […]
Inbound Marketing Weekly Roundup for the Week of November 24, 2014
It always exciting to look back and see what the week has brought. In the world of Inbound Marketing, there never seems to be a shortage new information to make you think and help you get the most out of your marketing. We always love sharing something new so we’ve scoured the internet and found the best articles […]
Inbound Marketing Weekly Roundup for the Week of November 10, 2014
We always find this time of year to be interesting. It’s an inbetween time in Ottawa. It’s not quite fall, but not quite winter. It’s as if the world is waiting for something to happen. Usually that something is Christmas. However, while the world outside is waiting, the world of inbound marketing is as busy […]
Outdated & Unwelcome: Inbound Marketing Tactics to Avoid
The world of inbound marketing moves fast and tactics that were used in the past, can hurt you now.Online marketing is something that hasn’t been around very long. The Internet itself in its current form isn’t that old. What exactly does this mean? It means that if you are using inbound marketing for your brand, that […]
Epic Facepalm: 5 Social Media Blunders to Avoid
Social media is a major component of any business, but if used poorly, it can end up hurting more than helping.Most Canadian B2B businesses recognize the importance of using social media for marketing and have already established a presence in the major social networks. When used right, social networks can be a good platform to build your […]
